3 Stripes

ADIDAS


To connect a global brand with a local market, we created 3 Stripes, a highly customised, tactical communications program, to engage and motivate Adidas customers. By signing up to 3 Stripes, users were able to select their areas of interest from sport to fashion. With Adidas’ sponsorship of local and international iconic athletes and events, we were able to provide unique content to build the brand and provide inspiration and entertainment. 

CREATIVE DIRECTOR AT CITRUS