Started in 1985, CanTeen is an Australian organisation that supports and empowers young people dealing with cancer. On the last Friday of October, CanTeen hold National Bandanna Day where Bandannas are sold to raise funds.
Our aim was to get people involved in Bandanna Day in an entirely new and personalised way, so we gave them complete creative control of their bandanna design. Creating their own design via their iPad or iPhone, they could purchase and wear their own expression of support.
DIGITAL CREATIVE DIRECTOR AT DDB GROUP MELBOURNE 2012