CanTeen is an Australian organisation that supports and empowers young people dealing with cancer. For the past 19 years CanTeen has held National Bandanna Day; an annual fundraising event where Australians can show support by purchasing a bandanna.
With so many national charity days, our aim was to get people involved in Bandanna Day in an entirely new way, so we gave them complete creative control of their bandanna design. Creating their own design via their iPad or iPhone, they could wear their own expression of support, with the purchase cost going to charity.
DIGITAL CREATIVE DIRECTOR AT DDB GROUP MELBOURNE
2013 FWA Mobile of the Day