With the teams at Boffswana and Iloura we created an experience for Honey Nut Cheerios that placed the product at the centre of the action. A world first Augmented Reality game using the Unity3D engine.
The actual Cheerios box activated and controlled the game, providing completely unique game experience. From the opening sequence with the box opening up, spilling Cheerios across the screen to reveal the world within, to the actual gameplay, where the box becomes the controller. Tilting and rotating the box to move the hero 'Buzz' through the game, dodging cacti, collecting rewards and avoiding villains.