Precision Concept

ACURA


The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show, pointing toward a bolder, more distinctive future for Acura vehicle design. The Acura Precision Concept was developed by the Acura Design Studio in California to express the Acura brand DNA of "Precision Crafted Performance."

Our role was to create a reveal film that captured the technical precision and elegant craft that went into developing this car.

CREATIVE DIRECTOR AT SPINIFEX GROUP NORTH AMERICA