Radiant Return

radiant


To prove Radiant kept colours looking like new, we created the ultimate test. A modern day product demonstration with a difference: the judges would be unsuspecting retail staff. First we bought clothes from various fashion stores. Then, we tortured them in extreme ways: from paintball to pottery. Afterwards we washed the items, before attempting to return them at the same stores they were bought from.

DIGITAL CREATIVE DIRECTOR AT DDB GROUP MELBOURNE

AWARDS

2015 CLIO Social Media Silver

2015 CLIO Direct Film Bronze

2015 CLIO Integrated Campaign Bronze

2015 CANNES LION Social Video Bronze

2015 CANNES LION Branded Content & Entertainment Bronze

2015 D&AD Direct Response

2015 D&AD Integrated Digital Campaigns

2015 AWARD Best use of Digital Media Silver

2015 AWARD Integrated Campaign Bronze

2015 AWARD Online Shared Film Bronze

2015 AWARD Best New Product Re-Launch Bronze

2015 AWARD Entertainment Online Bronze

2015 AD NEWS Australian Campaign of the Year

2015 AD NEWS Australian Branded Content

2014 SPIKES Branded Content & Entertainment Silver

2014 SPIKES Digital Web Campaign Silver

2014 SPIKES Digital Online Video Bronze x4

2014 SPIKES Integrated Bronze

2014 SPIKES Promo & Activation Bronze