Lifesaver Rescue Helicopter

WESTPAC


In the past 40 years, over 70,000 people have had their lives changed by the Westpac Lifesaver Rescue Helicopter service. 

To recognise the life-saving work of the pilots, air crewmen and intensive care paramedics of the service, who come to the rescue of everyday Australians in crisis, we created a platform to share stories.

These user generated stories linked back to information about the bases around Australia, and were supported with a national prime-time television program ‘Air Rescue’.

DIGITAL CREATIVE DIRECTOR AT DDB GROUP MELBOURNE