The Minute of Silence

RSL VICTORIA


To raise funds and awareness for the ANZAC Appeal we asked Australians to call and pay to listen to a minute of silence on their phones.

The silence they heard was recorded whilst more than 80 serving and former Australian Defence Force members and their families who fought in conflicts including in World War II, Iraq, Afghanistan, Korea and Vietnam observed a minutes silence to remember those who did not come home.

After listening, users were directed to a HTML 5 mobile site that explained the minute of silence further and what it means to veterans, including their powerful recollections.

Digital Creative Director at DDB group Melbourne

AWARDS

2015 D&AD Direct Integrated Campaigns

2015 D&AD Creativity for Good

2015 ONE SHOW Interactive Bronze

2015 ONE SHOW Mobile Bronze

2014 CANNES LION Mobile Gold

2014 CANNES LION Direct Bronze

2014 SPIKES Mobile Gold

2014 SPIKES Integrated Gold

2014 SPIKES Integrated Direct Silver

2014 SPIKES Direct Fundraising Bronze

2014 SPIKES Digital Solutions Direct Bronze

2014 B&T Best Ad Campaign

2014 AWWWARD Site of the Day

2014 FWA Site of the Day