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Precision Concept


ACURA

The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show, pointing toward a bolder, more distinctive future for Acura vehicle design. The Acura Precision Concept was developed by the Acura Design Studio in California to express the Acura brand DNA of "Precision Crafted Performance."

Our role was to create a reveal film that captured the technical precision and elegant craft that went into developing this car.

CREATIVE DIRECTOR AT SPINIFEX GROUP NORTH AMERICA
2016

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Precision Concept


ACURA

The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show, pointing toward a bolder, more distinctive future for Acura vehicle design. The Acura Precision Concept was developed by the Acura Design Studio in California to express the Acura brand DNA of "Precision Crafted Performance."

Our role was to create a reveal film that captured the technical precision and elegant craft that went into developing this car.

CREATIVE DIRECTOR AT SPINIFEX GROUP NORTH AMERICA
2016

 
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CES 2017


HONDA

The Consumer Electronics Show (aka CES) is one of the largest technology trade shows in the world and in 2017 it celebrated its 50th anniversary.

Spinifex Group partnered with George P Johnston to create the Honda stand and unveil its Cooperative Mobility Ecosystem concept, which connects the power of artificial intelligence, robotics and big data to transform the mobility experience of the future.

With eleven engagements demonstrating innovations for traffic management, virtual reality, artificial intelligence, in-car hologram interfaces and personal mobility.

CREATIVE DIRECTOR AT SPINIFEX GROUP NORTH AMERICA
2017

CES 2017


HONDA

The Consumer Electronics Show (aka CES) is one of the largest technology trade shows in the world and in 2017 it celebrated its 50th anniversary.

Spinifex Group partnered with George P Johnston to create the Honda stand and unveil its Cooperative Mobility Ecosystem concept, which connects the power of artificial intelligence, robotics and big data to transform the mobility experience of the future.

With eleven engagements demonstrating innovations for traffic management, virtual reality, artificial intelligence, in-car hologram interfaces and personal mobility.

CREATIVE DIRECTOR AT SPINIFEX GROUP NORTH AMERICA
2017